The Finances of Medicine Presentation

Journey Through the Making of the Market Place of Health

By: Joelyn Annan, Kimberly Perez, Alexandra Laylor

Making it easier for you

Introduction

So we made a Public Service Campaign focused on managing intricacies and finances of the healthcare system.

Our PSC was based on our Literature Review - "The Finances of Medicine"

Our audience is 26 - 35-year-olds who are either just getting into the healthcare system on their own or may need navigating some of its more confusing functions.

Making of the Site

and

Logistics

Flat Textured Conceptual Time Management Balancing Task

The creation of the Market Place of Health

campaign went through many processes.

From gathering and condensing the information, to

choosing the actual website and formatting the page itself.

Formulating and Organizing the Information

In this section information from our literature review research paper and additional information from trusted sources was used.

The Campaign Journey Goals

Choosing the Site

When deciding what website to use factors like the website’s limitations, how visually pleasing and how interactive it can be were taken into account.

Formatting the Chosen site

After finally settling on what website to use, formatting the website the next step and in this step things like color scheme, animation transitions and dividing the information amgonst section were tackled.

Process/ Steps	Challenges/ Road blocks	Outcome
Re-reading the information gathered from our literature review research on Finances in Medicine.		Not a lot of information was copied from the literature review
Researching additional information on our topic from online sources.	Avoiding the multitude of unreliable sources.	Suitabe sources were found from trusted websites like .gov. Some sources were not as solid as that gained from the .gov websites.
Combining some of the information take from our literature review and from the online sources.	Separating the combined information into different categories for the website.	The information had to be re-categorized many times due to the problem faced when finding a suitable website host.

Formulating and Organizating the Information

Choosing

the Website

Process/ Steps	Challenges/ Roadblocks	Outcome
Cuny Commons	The templates were boring and restricting.	We decided not to use it.
Canva	The templates were more visually pleasing however, it was not as interactive.	We choose to not use it for our campaign’s website. We instead kept Canva for our presentation.
Wix	The templates looked visually pleasing, it allowed for our website to be interactive, and a lot a features were offered to us on the free trial.	Wix was chosen for our campaign’s website.

Process/ Steps	Challenges/ Road blocks	Outcome
Choosing the Perfect Template		We choose a template that was suitable for the type of topic we are discussing and the age range of our target audience
Adding the information on the website	Spliting the information into appropriate sections base on the new website’s template.	We slightly alter the original layout
Editing the website using transitions and color schemes	Finding the appropriate colors to make everything look uniform.	Our final decision on the colors were green, white, dark blue

Formatting

the Website

Research, Research, Research!!

The nuances of the medical system can be incredibly confusing. There is so many roadblocks, perplexing jargon and complicated processes.

We often found ourselves overwhelmed at the vastness of the topic we were trying to discuss.

So....RESEARCH

Sectioning & Condensing the Info

Insurance & Its Importantance

Why Is Insurance Important?
The Affordable Care Act & The Healthcare Marketplace
How To Get Covered (With Steps)

We had a lot of information compiled...but what was the most important to highlight for our readers?

The Cost of Care

Even With Insurance, You May Pay Out of Pocket
Price Gouging & Vigilance
Ways to Save Money on Prescriptions

Handling Medical Bills

Always Check if Something is Covered by Insurance
Talk to your Hospital's Billing Department
Don't Take Out Loans

How Did We Do It: Insurance & Its Importance

First, we illustrated the importance of insurance with a metaphor.

Then we used a statistic from the U. S Census to inform our readers just how many Americans have insurance & what kind they have

Finally, we gave our readers a step by step guide to getting public insurance through the Health Insurance Marketplace

How Did We Do It: The Cost of Care

First, we explained that even with insurance, one might still have to pay for health services - especially prescriptions.

Then we explained what price gouging is & how prevalent it is in the medical industry

Finally, we gave our readers tips for saving money when they pay for prescriptions.

How Did We Do It: Handling Medical Bills

First, we explained that even with insurance, one might still have to medical bills.

Then we gave our readers tips for dealing with those bills

But That's Not All

With everything we were covering - it would do well to have some visual aids...

As to not have the campaign drawl on with no excitement - we created infographics & social media posts to present our info in a bright, friendly and quick manner.

The Social Media

The social media is an important part of spreading our message. People nowadays learn information through social media and relate to it more rather than reading articles or newspapers.

https://www.instagram.com/themarketplaceofhealth/

https://www.tiktok.com/@themarketplaceofhealth

The Social Media Accounts

I had started out with trying to figure out what apps to use. I ended up using Instagram and TikTok. I had made our logo prior to making the accounts.